Job description

Reporting to the Head of Marketing & Communication, you will be responsible for defining and implementing the content strategy and its production for healthcare facilities and their leaders. The goal?

1. Strengthen our relationship with healthcare leaders through differentiating, high-value and useful content for them.
2. Demonstrate our expertise in the sector, our proximity and our partnership role with healthcare facilities.
3. More generally, to build a strong brand image for Hublo that will align with our vision and mission.

Your missions will be:

Brand content creation (70%):

• Definition and implementation of the content strategy to create a solid engagement level with healthcare facilities leaders.
• Production of all the content related to this strategy: articles, white papers, website & blog content, case studies, webinars, newsletters, videos, infographics, social media posts and communication supports.
• Development of a BtoB editorial line for which you will be the guarantor, with a user-centric specific tone of voice for which you are responsible on all touch points.

Social media & communication (20%):

• Definition of the editorial planning and its proper implementation by each stakeholder (social media accounts, newsletter and other actions to be defined).
• Social media management: orchestration and promotion of our content through our LinkedIn and Twitter accounts, or any other relevant channel; analysis of our performance.
• Management of our marketing campaigns with the Traffic Manager.
• Management of the emailing database of our newsletter for the healthcare facilities leaders.

Influence (10%):

• Strategic and editorial watch in order to propose topics related to healthcare ecosystem news, and to create activations in line with the content strategy.
• Partnerships with relevant parties within the healthcare facilities ecosystem.
• Participation in physical events dedicated to this target group of healthcare facilities leaders to build solid professional relationships.

Preferred experience

• You have a literary/journalism academic background or EHESP 
• You have a meaningful experience in writing specialized BtoB content (an experience in a SaaS company is a plus)
• You have a in-depth knowledge of the French healthcare sector
• You know how to deal with the expectations and challenges of a healthcare institution director
• You demonstrated a strong ability to write editorial lines and to develop a content strategy
• You already have an experience in the animation of professional social networks
• You speak French and English fluently

Perks & benefits

Perks
Our team members are our #1 asset! We offer them great perks so they feel good about working for us!

• A fair and competitive salary package 
• A tailor-made onboarding program to discover Hublo's organization, products and teams
• A flexible remote working policy
• Macbook environment

Office & Team Life

• A dynamic and multicultural team of 10+ nationalities
• The ability to work in several locations: Cologne, Paris, Sophia-Antipolis
• Yearly offsite (long week-end in the French Alps or Portugal just to name a couple)
• A chance to contribute to improving the healthcare system in Europe

 Recruitment Process

• A call with Pierre (Lead Talent Acquisition) - 30 min
• Technical Interview: Hermine (Marketing and Communication Manager) & Gilles (Head of Marketing) - 1H
• Case study: Antoine (CEO) - 1H
• Culture Fit: 1 C-Level / Leadership Team member + 1 person from another team

Hublo is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.